Groups360 and Choice Hotels International are rolling out their GroupSync™ Instant Booking across Choice’s global portfolio in 2023. The platform will allow meeting and event organizers to shop and book online group guest rooms at Choice Hotel properties within GroupSync Marketplace.
More than 20,000 hotel properties will be offering GroupSync’s instant group booking functionality by the end of 2023.
According to Choice Hotels, the GroupSync’s direct integration with their hotels will offer “real-time best available group rates and inventory to thousands of Choice properties.” Planners of “small or simple meetings” can book events in real-time, with guaranteed rates and availability. Event organizers of larger events will also be able to view inventory availability before submitting an RFP for more complex events.
“We are thrilled to have Choice Hotels join the GroupSync Marketplace,” said Kemp Gallineau, CEO of Groups360. “Their involvement is a testament to our shared commitment to reducing transaction friction in group travel planning. This technology roll-out will help franchisors like Choice continue their history of innovation, enhance their customer relationships, and deliver an improved event planning experience at Choice properties. With the addition of Choice, we anticipate that over 20,000 leading hotel properties will be equipped to offer GroupSync’s online instant group booking functionality in the months ahead.”
Choice Hotels brands include Cambria Hotels, Comfort, Sleep Inn, Clarion, Quality Inn, Econo Lodge, Rodeway Inn, and more.
Specific rollout dates per property were not announced, but Choice Hotels does expect the rollout to be widespread by the end of 2023.