Royal Caribbean Group has agreed to sell their Azamara brand to a private equity firm, Sycamore Partners.
“Royal Caribbean Group will work closely with Sycamore Partners to ensure a seamless transition of services as we move through this process, and you should expect no disruption to business for the foreseeable future,” said Carol Cabezas, chief operating officer of Azamara. “Much of Azamara will remain the same under the new ownership structure. Importantly, Azamara will continue to pay competitive commissions in line with industry standards, and we constantly strive to be the best partner we can be to our travel agents.”
Azamara has paused all cruises until at least April 30, 2021, with plans to resume on May 1 with Azamara Quest’s 14-night Black Sea sailing roundtrip and Azamara Journey’s six-night Amalfi & Adriatic Wonders voyage.
Azamara will be in touch with travel advisors and customers as the date draws nearer.