Sodexo Live! has increased its stake in STH (Sports, Travel, and Hospitality) to 100 percent. STH is a provider of global travel, hospitality, and ticketing programs. The purchase will allow Sodexo Live! to increase their presence at international sports programs around the world. Sodexo already fully consolidates STH.
Sodexo Live! began working with the Mike Burton Group (MBG) to create STH, “known for designing and marketing exceptional travel and hospitality programs for some of the world’s most prestigious sporting events, such as the last five Rugby World Cups, the Australian Open, ICC (International Cricket Council) tournaments and Roland Garros (the French Open),” according to a news release by Sodexo.
“Developing travel and hospitality programmes with our clients is a key objective for Sodexo Live!” said Nathalie Bellon-Szabo, Global CEO Sodexo Live! “STH high quality delivery of services and talented teams will reinforce our position as a strategic partner for our sports clients in stadia and for major international events. I am very excited about this opportunity, which will enable our clients to offer their fans an ever more memorable experience. Our ambition is to make Sodexo Live! the reference in the live events hospitality experiences.”
Sodexo Live! manages sporting events and venues around the world, and currently has more than 40,000 employees at 500 sites around the world. Their services include catering, sales, and event management services.
Sodexo Live! will continue to act a strategic partner for sports clients at venues and events.