WeTravel has announced they will be sponsoring Tourism Cares’ Meaningful Travel Map of North America, which will help travel businesses connect with bookable, sustainable experiences by adding them directly to new or existing itineraries.

Visit the Meaningful Travel Map of North America

“The past two years have spurred conversations on travel’s negative — and, contrastingly, its potential positive — impacts on the people and places we visit; the responsibility of sustainable travel falls into operators’ hands. The positive impacts like economic and social development need to be accentuated and, immediately, the negative impacts on people and the planet need to be halted,” said Johannes Koeppel, CEO of WeTravel. “To provide a tool that takes the guesswork out of sustainable travel experiences, while providing mutual benefit for all travel’s stakeholders, is revolutionary. We’re thrilled to align our mission with Tourism Cares’ mission to unite and empower the travel industry, for a greater good.”

Tourism Cares is a 501(c)(3) non-profit organization dedicated to the long-term survival of the travel and tourism industry. Their map hopes to help travel professionals impact destinations through sustainable tourism experiences.

The Meaningful Travel Map is a business-to-business tool designed for travel businesses to help them identify and connect with social enterprises and community-based tourism experiences and add them to product offerings, according to WeTravel.

“Tourism Cares is very excited to grow our partnership with WeTravel and we embrace their mission to help businesses of all sizes gain easier access to the tourism value chain. We can’t wait to see their engaged community embrace the Meaningful Travel Map and connect with these impact organizations.” said John Sutherland, Tourism Cares’ Director of Community Impact. “There is extensive evidence that global travelers are demanding more sustainable travel options, want tourism revenue to boost the local economy and that they are yearning for authentic, unique experiences that help them connect with a destination on a deeper level. We hope that the Map can help travel companies create positive benefits for local communities while at the same time differentiating their product for guests looking for a meaningful experience.”